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Crafting our sustainability journey


We see it as our responsibility to all paws tread lightly on the natural world, so that we leave a healthier environment for future generations. We believe that the world we want tomorrow, starts with the choices we make today.

We share our lives and mealtimes with our dogs, but we share our planet too, so we’re committed to putting sustainability at the heart of our ingredients, production, and packaging.

Proudly made in Australia.

Our recipes are made from quality ingredients and prepared right here in the Hume region of Victoria, alongside the Murray River.

Human-grade meat
Running Westie

Committed to sustainable packaging.

As you may be aware, the REDcycle collection program is temporarily paused across Australia. For now we are asking you to place your soft plastics in your home rubbish bin. Our soft plastics are not suitable for home recycling unless you are part of a kerbside soft plastic recycling trial through your local council. We will let you know as soon as the REDcycle program is up and running again. Pet food dry bags and pouches can be returned to TerraCycle collection points – please visit for points near you.

Working towards Net Zero by 2050

We are committed to achieve net zero greenhouse gas (GHG) emissions across our full value chain by 2050, by pursuing renewable energy, reducing our emissions, and partnering with our suppliers to do the same.


Follow our progress here.

Wind mill
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